Unemployed in Des Moines

Though geared towards small businesses, the information learned during this workshop series can be easily applied to someone looking for a job. The “Social Media for Small Business” workshop series will begin with a free workshop focusing on why it is important to engage in social media. We’ll also discuss which platforms you should engage in to get the most out of your time. Bring your laptops to subsequent workshops where we will create a WordPress website/blog, Twitter account, Facebook FanPage, LinkedIn Profile and a MailChimp e-newsletter. I’ve also designed a workshop which will introduce you to the tools necessary to manage all of these platforms and to create content to share with your consumers. You are welcome to attend all the workshops in the series, but I understand that you may need help in only a few areas, so you can sign up for workshop individually as well.

All workshops in the series will take place from 6-8pm in the Conference Room of the Worldwide Amplified Studio located on the Skywalk Level of the Partnership Building at 700 Locust Street in Downtown Des Moines.

*FREE* Social Media for Small Business Workshop Overview,7-Sep

In this FREE workshop, learn why it’s important to engage in social media as a small business owner and how best to engage in which platforms to get the most out of your time.

Create a WordPress Website/Blog Session I, 14-Sep – $25

Bring your laptop and we’ll create a basic website/blog for your business using WordPress. WordPress allows you to develop a website/blog for free. If your business does not currently have a website or blog, this is a great start. We’ll create a few critical pages for your site and focus on the techniques of blogging. Prerequisite: General computer skills.

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Create a WordPress Website/Blog Session II, 21-Sep – $25

This is a continuation of the first session which took place on 14-Sep. Bring your laptop and we’ll continue to create a basic website/blog for your business using WordPress. In addition to the pages we created in Session I, we’ll create a few side-bar widgets. We’ll take a look at the blog posts people wrote for homework and critique. Prerequisite: General computer skills.

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Create a Twitter Account for Your Business, 28-Sep – $25

Bring your laptop and as a group, we’ll go through the steps required to set up a Twitter account and profile for your business. You’ll learn Twitter etiquette and how to engage Followers on the platform. If you attended the fist two sessions in this series and developed a website, I’ll show you how to create a link on your website to your Twitter account. When you leave, you will have a firm grasp on how to find and follow people and how to create relationships that will help you in your business. Prerequisite: General computer skills.

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Create a Facebook FanPage for Your Business, 5-Oct – $25

Bring your laptop and as a group, we’ll go through the steps required to set up a Facebook FanPage for your business. We’ll talk about the tabs and Facebook Ads, edit the Bio section, upload your business’ logo and add some content to the Wall so you can begin inviting your friends to become FANS of your FanPage. If you attended the fist two sessions in this series and developed a website, I’ll show you how to create a link on your website to your Facebook FanPage. Prerequisite: General computer skills and a personal Facebook page.

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Create a LinkedIn Profile and Company Page, 12-Oct – $25

Bring your laptop and as a group, we’ll create personal LinkedIn Profiles and Company Pages for your business. We’ll spend most of our time on the profile, but we will also talk about how to search for people you can build relationships with to help you in your business as either a customer or connector. If you attended the fist two sessions in this series and developed a website, I’ll show you how to create a link on your website to your LinkedIn presence. Prerequisite: General computer skills.

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E-Newsletter Creation using MailChimp, 18-Oct – $25

Having an e-newsletter for your business is a great way to stay in touch with customers – especially when they’re not quite ready to buy. We’ll set up an e-newsletter template using MailChimp (free for up to 500 email addresses) and you’ll leave with a firm grasp on how to draft your first e-newsletter and send it to your email database. If you attended the fist two sessions in this series and developed a website, I’ll show you how to create a newsletter subscription link on your website. Prerequisite: General computer skills.

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Content Creation and Management Tools, 26-Oct – $25

I consistently hear from those not engaged with or new to social media: “I don’t have the time to do this” and “I don’t really have anything to say”. Bring your laptop and we’ll download TweetDeck to make it easier to manage your Twitter, Facebook and LinkedIn profiles and we’ll set up your GoogleReader so you can subscribe to blogs and searches relevant to your industry as RSS feeds. Prerequisite: General computer skills.

Harry Urschel has over 20 years experience as a technology recruiter in Minnesota. He currently operates as e-Executives, writes a blog for Job Seekers called The Wise Job Search, and can be found on Twitter as @eExecutives.

Twitter can be a tremendous, fast moving tool in your Job Search Toolbox. Here are 5 ways to get the most out of it.

1. Follow and read job search experts. The amount of excellent ideas, tips, leads, news, informative articles, and best practices going by all day long is amazing. Use Twellow’s directory for Employment > Career > Job Search to find excellent people to follow. You’ll find outstanding advice that applies to your situation… guaranteed.

2. Search for posted positions. Use Twitter’s search function to look for #jobs, or TwitterJobSearch to find a wealth of open positions that aren’t necessarily posted on job boards or company sites. Also search #splits for positions that recruiters use to split open searches with other recruiters. New positions are posted with excellent companies, large and small, every minute of every day. Get them in real time, early, and often.

3. Follow and read people in your field or industry. Industry chatter is incredible. News items, rumors, and trends get discussed daily. You can become much better versed in your field by ‘listening’. It can provide you with new and valuable information that can make you a better candidate in the interview process. Use Twellow to find appropriate people to follow.

4. Engage! Get in conversations with people. Ask questions, offer help, ReTweet (re-post) good information you see. Make sure to proofread everything you Tweet, and keep everything professional. Offering opinions about politics (unless you’re looking for a job in politics), or talking about your weekend at the bar will alienate half the people you want to connect to. Don’t sound discouraged or be a spreader of bad news. Keep your conversations focused on your area of expertise, or job search topics, and keep them positive.

5. Connect with people at your target companies. Many companies have an official presence on Twitter and post positions. There are also obviously many people on Twitter on their own that work at companies you many have an interest in. Professionally, ask questions, ask for referrals, offer information, and seek advice.

The reputation you build on Twitter, just like the image you create on any other site will either help or hurt your chances of finding the right position. Be positive, be professional, be helpful, be inquisitive, be engaging, be honest, and have fun!

Consistency is important. If you only Tweet once or twice per day, it won’t be enough for anyone to get to know you. Manage your time carefully, but do spend some time to build credibility and relationships. There are few places online where you can find so much information and develop so many contacts 24/7!

Pete Kistler is a leading Online Reputation Management expert for Generation Y, one of the Top 30 Definitive Personal Branding Experts on Twitter, a widely-read career development blogger for Brand-Yourself.com, and a Judge for the 2009 Personal Brand Awards. Pete is a young, enthusiastic and active entrepreneur. As CEO, he manages strategic vision for Brand‐Yourself.com, the world’s first online reputation management platform for job applicants, named one of the Top 100 Most Innovative College Startups in the U.S. He has won a number of top honors for his writing, presentations and business plans.

This is an adapted excerpt from Brand-Yourself.com’s new eBook, From Tweet to Hired: How to Leverage Twitter to Advance Your Career, by Pete Kistler and Patrick Ambron and including contributions from Chris Perry, Dan Schawbel and several other well-known career and social media experts.

How do you become someone worth following on Twitter?

Creating your profile is the easy part. The next step is to regularly push out tweets people will care about. This is where most people fail! Most tweeters join and don’t know what to do next. They end up following celebrities, tweeting about their day and the only people that follow them back are college buddies and spammers. Don’t worry: if you fall into this category, you are not alone. Only 5% of tweeters have more than 100 followers and only 8% of tweets are considered credible enough to be re-tweeted. Within this small percentage is where your opportunity lies.

The most important thing you can remember to be someone worth following is that Twitter is not about you – it’s about everyone. You can’t simply jump on Twitter and start shouting, “Look at me!” Twitter is a completely open, ongoing conversation, and unless you give people a reason to listen, no one will hear you. Adding value to someone’s day is not only the key to attracting followers, but also the foundation for building meaningful relationships. Here are some key techniques that can help you tweet the right stuff and earn relevant followers:
1. Tweet Helpful Links. People are not, and never will be, interested in what you ate for lunch. They are interested in tweets that yield a positive impact on their day. Take three minutes a day to post a relevant daily quote, tip or article. For example, at our @brandyourself account, we post daily job search tips that attract job seekers who have a use for our tools.To make daily tweets easier, use a tweet scheduler to build some of these up. This allows you to enter dozens of tweets at once and schedule them to post periodically at later dates. People in your field will begin to look for these valuable daily nuggets. If you’re in graphic design, tweet daily Photoshop tips. Your followers will remember you and be more willing to help you down the road because you helped them. To analyze the strength of your Twitter profile and get suggestions about who to connect to on Twitter, sign up for Brand-Yourself and visit the Twitter section of your dashboard.

2. Link to Interesting, Relevant Information. The best way to establish yourself as a valuable member of your community is to share new information on a regular basis. If you are consistently pushing out fresh, targeted content, people will begin to look to you as a source for industry trends. Since the information is valuable, you will earn a ton of re-tweets, and in turn, valuable followers. You will also gain the attention of those you promote. When an employer searches your profile, the hiring manager will see you are heavily involved in industry conversations. See the side bar (right) for a simple way to find, read and share interesting articles with your network.

3. Answer Relevant Questions. Another effective way to prove your worth is by providing help to people who need it. Take a little time each day to search for questions pertaining to your area of expertise using Twitter search tools (see eBook Appendix). Type in a specific keyword followed by a question mark to filter results, such as “graphic design?” or “civil engineer?” Make things easier by using monitoring tools that track these searches and people who need your help. For example, at Brand-Yourself we search for “resume tips?” to find people looking for help with their resume. We then answer their questions or point them to a helpful article we’ve written. This is an excellent way to attract more followers, and establish yourself as an authority in your line of work.

People remember when you go out of your way to help them, and will be happy to return the favor when called upon. If you are looking for freelance work, this is a great way to generate leads. There are hundreds of people looking for guidance, and Twitter allows you to build up credibility one answer at a time.

4. Engage Your Community. Make sure you are personable. Don’t hesitate to ask questions, reply to others using @replies, and ask for feedback. Offer your help for free, recommend products you love and contribute to topics. Use hashtag (#) trackers to find relevant topics and participate in related conversations.

To read more about using Twitter in your job search and personal branding efforts, download your free copy of From Tweet to Hired: How to Leverage Twitter to Advance Your Career today!