Questions/Answers are from HR People – The Resource Behind Human Resources. Below are 5 questions from the article that can help you frame your interview answers.
1. Why do you want to work in this industry?
Bad Answer:
“I love to shop. Even as a kid, I spent hours flipping through catalogs.”
Don’t just say you like it. Anyone can do that. Focus instead on your history with that particular industry, and if you can, tell a success story.
Good Answer:
“I’ve always loved shopping, but my interest in retail marketing really started when I worked at a neighborhood boutique. I knew our clothes were amazing, but that we weren’t marketing them properly. So I worked with management to come up with a marketing strategy that increased our sales by 25% in a year. It was great to be able to contribute positively to an industry I feel so passionate about, and to help promote a product I really believed in.”
2. Tell us about yourself.
Bad Answer:
“I graduated four years ago from the University of Michigan, with a Bachelor’s in Biology – but I decided that wasn’t the right path for me. So I switched gears and got my first job, working in sales for a startup. Then I went on to work in marketing for a law firm. After that, I took a few months off to travel. Finally, I came back and worked in marketing again. And now, here I am, looking for a more challenging marketing role.”
Instead of giving a chronological work history, focus on your strengths and how they pertain to the role. If possible, illustrate with examples.
Good Answer:
“I’m really energetic, and a great communicator. Working in sales for two years helped me build confidence, and taught me the importance of customer loyalty. I’ve also got a track record of success. In my last role, I launched a company newsletter, which helped us build on our existing relationships and create new ones. Because of this, we ended up seeing a revenue increase of 10% over two years. I’m also really interested in how companies can use web tools to better market themselves, and would be committed to building on your existing platform.”
4. Why are you leaving your current role?
Bad Answer:
Good Answer:
“I’ve learned a lot from my current role, but now I’m looking for a new challenge, to broaden my horizons and to gain a new skill-set – all of which, I see the potential for in this job.”
6. What’s your greatest weakness?
Bad Answer:
“I work too hard,” or for the comedian, “Blondes.”
This question is a great opportunity to put a positive spin on something negative, but you don’t want your answer to be cliché – joking or not. Instead, try to use a real example of a weakness you have learned to overcome.
Good Answer:
“I’ve never been very comfortable with public speaking – which as you know, can be a hindrance in the workplace. Realizing this was a problem, I asked my previous employer if I could enroll in a speech workshop. He said “yes.” I took the class, and was able to overcome my lifelong fear. Since then, I’ve given lots of presentations to audiences of over a 100 high level executives – I still don’t love it, but no one else can tell!”
8. Why should I hire you?
Bad Answer:
“I’m the best candidate for the role.”
A good answer will reiterate your qualifications, and will highlight what makes you unique.
Good Answer:
“I’ve been an Executive Assistant for the past ten years – my boss has said time and time again that without me, the organization would fall apart. I’ve also taken the time to educate myself on some of the software I regularly use (but didn’t really understand the ins and outs of). I’m an Excel wiz now, which means I can work faster, and take over some of what my boss would traditionally have had to do himself. What’s good enough for most people is never really good enough for me.”
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